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Betway introduces new partnership with ATP's MercedesCup

Betway introduces new partnership with ATP's MercedesCup
Sports bookmaker Betway has introduced a new partnership with ATP's MerdecesCup.
by Academia   |   comments 0

This past weekend, online sports bookmaker Betway presented a new partnership with ATP's MercedesCup. The agreement closed between both entities guarantees three years of exclusive betting for the main professional tennis tournament, the Open. The professional tennis tournament, which is held in Germany, in Stuttgart, inside the Tennis Club Weissenhof, is in the portfolio of the ATP 250 series, which is already in its new season. Through this new agreement, Betway continues to expand its partnerships with other championships, such as: Mutua Madrid Open, Miami Open and Estoril Open.

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The championship, which features the greatest tennis athletes around the world, includes some renowned players such as Rafael Nadal, Dominic Thiem and Roger Federer. Including these sports aces, Betway's new sponsorship highlights the importance the sport has within the online sportsbook. Thus, the partnership will automatically include the Mutua Madrid Open, Miami Open and Estoril Open events in its catalogue.

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Thus, Betway's CEO, Anthony Werkman, says that the agreement reached will continue investments in the biggest sports tournaments around the world. With that, the CEO says he is happy with the new partnership made, becoming the Official Betting Partner of the MerdecesCup tournament: "We are overjoyed to become the official betting partner of the MercedesCup". In addition, the CEO commented that Betway will continue to support tennis around the world and look forward to being part of a historic event: "as we continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event."
The Director of the MercedesCup Tournament, Edwin Windorfer, commented on the difficulty of the last few months and appreciates the partnership with Betway. According to the director, the agreement was of extreme satisfaction for the entity, saying that it is important to have a sponsorship with one of the most successful companies in the world, such as Betway: "In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This shows that tennis works very well as a communication platform."
According to the Director, MercedesCup currently occupies center stage in Betway's international sights: "The MercedesCup takes centre stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence and innovation as well as the social media and fan engagement initiatives of the grass court highlight."


Online sports betting company Betway is one of the leading players in the sports betting market. The company has several brands in the online gaming and betting business. Thus, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo. In its operations, Betway has licenses to operate in major countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta. However, Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in the Isle of Man, London and Cape Town.


The MercedesCup is an official ATP tennis tournament and is directly linked to the ATP250. Founded in 1916, the sport has been played since 1978 in Germany, in Stuttgart. At the time, MercedesCup was made on clay courts, but in 2015 the modality made its modifications to grass courts.

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