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Betway introduces new partnership with GiG

Betway introduces new partnership with GiG
Bookmaker Betway introduced its new partnership with GiG.
by Academia   |   comments 0

Earlier this month of September, it was announced that Betway has introduced a new partnership with GiG. The bookmaker, which has been strengthening its ties with security and marketing companies, will start using the Gaming Innovation Group (GiG) tool, the GiG Comply.

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The sports betting company's disclosure is due to the Gaming Innovation Group's tool enabling a triage to scan more than 30,000 web pages for "Content including links and iGaming code counting red words (negative), links and regulatory requirementscontent including links and iGaming code red words, links and regulatory requirements". The tool uses all marketing from companies affiliated to the GiG platform. Through this, Betway can achieve a very wide range of scanning.

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Gaming Innovation Group Marketing Director, Jonas Warrer, recently commented on the renewal of the agreement, stating that Betway's interest in continuing to partner with the company is of great help in maintaining a safe and responsible gaming environment for its users : "It's great to see an industry leader like Betway place their trust in our compliance software to help them ensure they continue to create a safer and more responsible gaming environment for their end users."
To emphasize the new partnership, Warrer commented, "We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply."
Betway's Director of Marketing and Operations, Paul Adkins, revealed that the new partnership with GiG is an extra responsibility that Betway assumes with its users, emphasizing that the sports betting company is satisfied with the new directions that the partnerships are taking: "Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages".

Gaming Innovation Group

The leading iGaming technology company, Gaming Innovation Group, is a company that provides solutions, products and services to operators in the iGaming industry. The company was originally founded in the year 2012 with the mission of "leading platform and media provider for land-based operators worldwide".
GiG's primary mission is to drive the sustainable iGaming industry and ensure partners' profitability through product innovation, scalable technology and quality of service.


As part of the Super Group, Betway is a digital sportsbook providing entertainment for the sportsbook and gaming market. Betway is one of the main leaders in the sports betting market. The company has several brands in the online gaming and betting business. Thus, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo. In its operations, Betway has licenses to operate in countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta. However, Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in the Isle of Man, London and Cape Town.
Furthermore, Betway is one of the best known bookmakers in Brazil, as well as Betfair and Bet365. Therefore, Betway has been gaining great notoriety in recent times, as the bookmaker has been making several partnerships with Brazilian eSports clubs, as in the case of the FURIA organization.

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